About

Entertainment Marketing

Founded in 2012 by gaming industry veteran, Sean Murrin, WAYPOINT is a video game creative agency that’s uniquely equipped to handle your marketing needs from start to finish.

We are based out of Los Angeles, California and cater exclusively to the game marketing industry. We focus on Video, Graphic design & Collectibles projects. We even handle the unexpected needs that may arise, like printing promotional brochures and signage, managing the interior design of your trade show kiosk or executing DVD replication for a unique press book. We already have connections with several vendors to seamlessly handle projects that not many boutique agencies can manage.

From logo designs to TV spots to point of purchase displays, we’ve seen it all. You’ve likely already seen our work without having known its true creator. We’re focused on the gaming industry so we can cater to the entire market because branding is as critical to indie devs as it is to AAA publishers.

Latest Posts

Our Work

Our Work

Check out our bag of tricks

Bulletstorm Trailer

WAYPOINT made this story-driven gameplay trailer for Bulletstorm as well as localized versions in various languages.

Summoner's War Table

We created a replica model of the Sky Arena from Summoner’s War for SWC 2017. The challenge lay in translating a small 2D map display into a huge 3D model table. We continually push ourselves to build more impressive installations for conventions and expos.

1v1

1v1

Multiple concepts we drafted for Project 1V1’s logo. Our logo concepts strive for efficient branding through clever design and visually striking appeal. A logo is a huge part of your company or project’s identity design.

360 Videos

360 videos are a great and interactive way to pull an audience in! You can see the video as an environment in 360. The making of the videos in this playlist consisted of rounds of storyboarding, character modeling, animatics, sound design, CG animations, and days of hard work! Drag the mouse around to change your point of view :)

This is a playlist, keep watching after the first video!

Mortal Kombat X

Mortal Kombat X

Our Mortal Kombat X custom controllers, for both PS4 and XBOX 1, stayed conscious of the feel and design for each respective controller. Our agency found creative ways to incorporate unique aspects of each product, such as the PS4’s light bar.

Metal Gear Survive

Metal Gear Survive

Examples of life-size cosplay weapons we created for Metal Gear Survive included bows, hammers, gas masks, shotguns, and spears. It was tough to nail the gritty realism while considering the practical size and weight of cosplay items.

Shadowverse Marketing Campaign

Shadowverse Marketing Campaign

Social media videos, cosplay weapons for conventions, animated GIFs, swag and giveaways, printed materials and more. WAYPOINT worked on a multitude of creative marketing assets for this mobile game.

Motion Graphics Kit

We make motion graphics kits composed of logo animations, explainer videos, animated title cards, end cards, and lower thirds! This is a playlist, keep watching after the first video!

Life Size Chocobo Statue

Life Size Chocobo Statue

Square Enix' Final Fantasy 14 marketing team asked us to design and fabricate a giant statue for E3. For this life size video game statue we handled everything from illustrations to determine posing from delivery to the convention center. Check it out on Twitter at: twitter.com/hashtag/2fat2chocobo

CG Videos

Pre-Production, Production, Post-Production we have your next User Acquisition video covered. Provide us with game models are references only and we will handle the entire production pipeline from storyboards to modeling, texturing lighting, etc.

This is a playlist, keep watching after the first video!

Lakshmi's Sword

Lakshmi's Sword

Our graphic design team put together water tight 3D models for these sword handles to be custom-made and joined with a custom-made blade as well. We then produced the custom boxes for these awesome swords.

Power Rangers Legacy Wars Website

Power Rangers Legacy Wars Website

Our graphic design and web development teams joined forces to build the new Power Rangers Legacy Wars website. This website incorporates a live feed from the Power Rangers social media channels.

Yu-Gi-Oh! Press Kit

Yu-Gi-Oh! Press Kit

From graphic design to manufacturing - we managed the process of making this press kit for Yu-Gi-Oh! from start to finish! We created mockups using the branding assets provided by our friends at Konami. This project required a lot of attention with various rounds of mockups and samples to ensure the best results. We worked with the logo for placement that made sense for each item, we edited the artwork to fit the products we were branding, and we assembled the items into custom-made, laser engraved wooden containers to make the press kits.

For Honor Tournament Prize

For Honor Tournament Prize

The lucky winners of the For Honor tournament received a prize that included a custom-made crown and medallion, and a premium card, all in a laser engraved wooden box. We designed mockups of each item first, then with 3D models we managed the manufacturing of the pieces.

Oasis Games PAX Booth & Cosplay

We traveled to PAX East in Boston where we set up a cool booth for our friends at Oasis Games to promote Tiger Knight, Pixel Gear, and Dying: Reborn. The making of this booth included graphic design based on the assets provided, display engineering and mockups, large scale printing of the graphics, and of course the assembly. We also managed the activation by making it an experience for the PAX East attendees with cosplayers dressed in costumes to represent game characters that our teams designed and crafted!

Naruto Website

Naruto Website

We gave the Naruto website a new look! We designed the layout, worked on the color scheme, built the site and handled the web development.

Product Photography

Product Photography

WAYPOINT produced some excellent product photography and the necessary post production for this great new board game. We used our in house green screen and photo studio, a kit of high end camera lenses and our trusty DSLR.

Mobile Strike Landing Page

This interactive landing page for Mobile Strike is a combination of an animated website takeover and a video game landing page. It lets you use 3 different attacks to break down a concrete wall, revealing the military compound.

He-Man Game Trailer

A lot of pride and nostalgia came with working on a gameplay trailer for “the most powerful game in the universe.” Bringing together motion graphics, voice recording and footage capture, we got to relive the rush of Saturday morning cartoons.

Collector's Editions

WAYPOINT Creative not only designs but also handles the manufacturing for Collector’s and Premium Edition figurine box sets. We also make videos that promote your collector's Edition such as unboxing videos or animated end cards.

This is a playlist, keep watching after the first video!

Lumines App Store Assets

Lumines App Store Assets

A combination of key art, App Store banners and screenshots, and captivating iconography is crucial for branding. Lumines asked us to bring their musical and colorful puzzle game to consumers via vibrant digital formats. Check it out at lumines.game for a fun and interactive experience!

Logo Animations

With less than 10 seconds to convey a message, logo animations are a critical piece of video. We spend time getting to know each company’s brand before engaging in a logo design to deliver an animation as unique and personal as their signature.

This is a playlist, keep watching after the first video!

Planes App Trailer

WAYPOINT Creative was charged with the edits and sound design of an action-packed game trailer for the excellent Planes Mobile game.

Nyko.com Website

The web development team created an eCommerce website for Nyko that is fully responsive and has an easy to use, open source CMS. Check it out at www.nyko.com. A video showcasing the website and its features is on the way.

Services

Services

More gadgets than batman's utility belt

Game Trailers

We know that sometimes static banners are not enough, and a full-blown live action cinematic is just too much. We can offer you a variety of new options through the medium of animation. Using 2D/3D motion graphics and CG animation, we can bring your stationary logos, graphics and adverts and adapt them for digital ads or social media content.

Collector's Editions

When it comes to bringing a 2D concept to 3D creation the dots to connect are far in between. From 3D modeling, to packaging to an animated end card that will showcase the merchandise, we can run the whole relay race for you. We’ve worked on keychains, life-size statues, holograms and everything in between. No swag is too big or too small.

Graphic Design

You can’t judge a book by its cover, but when it comes to app store screenshots, a little screenshot enhancement and logo design never hurts. Our graphic design team can adapt your existing design to help your digital or print ads stand out in several channels. Whether you need a brochure for trade shows, a Facebook ad to recruit fans or a point of purchase sign to drive same store sales, comprehensive solutions to meet and exceed our clients’ needs.

CG videos

Video game user acquisition videos often-times don’t reveal much gameplay footage and are used to open the users imagination to what the experience of playing the game will feel like. WAYPOINT is equipped with teams both in Maya and 3ds Max.

Giant Statues

WAYPOINT Creative will bring to life (and size!) any game character or environment. Be it for a trade show such as E3, PAX, GDC, etc or the deserving lobby of your development studio. From concept to delivery we will anticipate and take care of everything.

Swag/Merchandise

Needs some custom metal coins to hand out? How about an inflatable spear? 10,000 of those in 3 weeks? Not going to happen. 8 weeks though… Be it glow in the dark shoe laces or 10 pairs of custom Beats ™ headphones we will come up with several unique and relevant concepts and take care of everything all the way up to delivery at your booth the day before the event.

Testimonials

About the project, it is highly praised by our team. The licensor passed the project in one week without giving any improvement guidance, which is never heard of before, considering the Japanese company is known as the most strict license provider in the world. 

Oasis Games

Thanks for your efforts on behalf of the UK team, I think the logo represents the game really well and will look great in the various executions

505 Games

These are looking great.  I think the Premium Edition statue is probably the best one I’ve ever seen.  Excellent work. The biggest challenge is picking the best angle because there are so many!

Sony Playstation

Quick email to tell you that the controllers have met a very big success with the teams and the studio. Everyone and I, the first one, found the rendering very qualified. Well done!

Warner Bros. Entertainment

This made my adrenaline rush and makes me want to play the game. Nicely done!!!

TriplePoint PR

This is SO exciting! Thank you for pulling off miracles in such a short amount of time.  I am honored to be the one presenting this to Chairman Wang tomorrow.  Just brilliant!!  I hope you enjoyed working with us as much as we have with you - as we are looking forward to many projects together!!

Thinkwell

As you may have noticed, Whac-A-Mole was featured by Apple today in the Games and Kids categories. We all really appreciate everything your team does for us. Please extend my thanks to the designers who worked on the screenshots, feature art and the trailer. Thank you all very much for being great partners!

Mattel

Let's talk about getting people talking

Let's talk about getting people talking