Amazing Things You Ought To Know About Video Game Key Art

As a video game creative agency in Los Angeles, our aim in this article is to help you understand what’s involved in the making of …

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Video Game App Icon Design

What are the steps to take in creating a great app icon design for a video game? Creating a great app icon design for a …

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Top Video Game Creative Agencies in Los Angeles and the USA

Top Creative Agencies, A-Z WAYPOINT values transparency and being well-informed. With 4 offices around the world (UK, France, Canada, USA) and 14 years in the video …

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4 Types of Trade Show Booths for Experiential Marketing

WHAT ARE TRADE SHOW BOOTHS Trade show booths or displays are these large installments, compartments, or boxlike units mainly used for grand events such as …

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Small Run Press Kits

Over the past couple of months at WAYPOINT, we’ve been working daily on a press kit for one of our clients. This project has helped …

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Video Game Packaging

As a creative agency in Los Angeles, some of our past projects have included packaging design, whether it be for a press kit, collector’s edition box …

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Brand & Identity Design

There’s often this misunderstanding between brand and identity design, usually they’re seen together like “brand identity.” In more technical terms, branding and identity design have many different …

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What is Responsive Website Design?

Nowadays, with the growth of tablets, smartphones and other mobile devices, more websites are being viewed on smaller-screen devices. This is why it is essential …

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Design for Printed Materials

In a generation of hyperactive media such as DVDs, digital TV, and of course the web, it almost feels as if printed material may not …

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Video Game Localization

Why make an awesome video game or app and not make it accessible and understood by people in different countries? Translating a game goes far …

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