With WAYPOINT’s aim to rebrand, a new banner for the web design was needed. For the first two proposals, I initially designed it with animation in mind since animated banners are usually more appealing than static banners. I used a couple of different cloud brushes and masked their edges to achieve a more realistic effect.
Below, I pictured the “in motion” airplane wing to slightly move up and down, side to side, along with the clouds as the viewer moves their mouse across the page.
Same idea here – I pictured the world and clouds to move simultaneously in the direction the viewer moves their mouse.
The current banner image on the WAYPOINT website is actually a video of someone drawing with a Wacom tablet. I laid out the white text, setting it to a low opacity and adding a drop shadow to ensure visibility. It would be pretty cool to see this on a flyer, brochure, booklet, or anything printed, really.