WAYPOINT Hires Matt Babiarz as Business Development Director

WAYPOINT is excited to announce the hire of Matt Babiarz as Business Development Director.

“Matt brings next-level experience as a branded content strategist that will expand our agency’s capabilities to offer 360 services,” said WAYPOINT founder and CEO Sean Murrin, adding that “we look forward to extending the opportunity to our clients to tap into Matt’s passion and innovative thinking.”

With 15 years experience, Matt has delivered wins across the entire digital marketing spectrum, starting in e-commerce with leading online retailer, Wayfair, to launching transformational content platforms with global education publisher Houghton Mifflin. Most recently, Matt helped elevate some the world’s most well-known brands, like Hot Wheels and Curious George, through mobile-focused turnarounds, contributing to multiple top-ranked launches and award-winning games.

In the newly-created role, Matt will lead the development of new partnerships to deliver end-to-end content plans and experiences to support client needs, from new game launches, App Store marketing optimizations, to attention-grabbing experiential displays for events and conferences.

About Waypoint

WAYPOINT is an independent video game creative agency specialized in creating top-tier marketing assets for mid-sized to AAA clients such as Mattel, Disney, Warner bros, Machine Zone, Square Enix, Ubisoft and more. For more information, visit waypoint.la.