Apples to Apples, Gameplay Trailer

Bringing all the classic Apples to Apples fun to your phone, WAYPOINT created this trailer for Mattel’s mobile app to showcase the features from the game you know and love, plus a few extra! With delightful in-game animations, multiplayer options, and social integration functions that let you play with friends online and post your favorite combinations to social media, you can make more connections than ever before. The vibrant branding of the IP was expressed through the fonts, patterns, and frames. Gleeful use was made of the hundreds of fabulous character animations from the game, and linking the design elements from the app to the trailer.