Think you’ve had the best ice-cream in your life? Think again. We created an experiential activation for Magnum’s Infinity Launch. The activation was centered around the Magnum Sensory Pleasure Pod, a futuristic chamber designed to enhance the ice-cream eating experience. While participants enjoyed a Magnum ice cream, the pod electronically measured body pulse and temperature to generate a personal audio-visual projection show. We worked with the pod designer to create the audio visual experience and also handled the tour logistics for the pod to travel all over Europe. After the tour, we finished with a bang by planning the installation of the pod in Olympic Park during the Games!