Booths at conventions and expos are a lot like high school lockers. You keep all of your stuff in there, invite people to converse around it, and you decorate it with stickers, designs, and little touches of home. In the same way, the walls and area of your booth are great real-estate for incorporating more branding and marketing. Custom booths can not only help create a bigger and bolder experience for fans, but are also a great way to deck out your area in imagery and branding that helps other potential customers find you in crowded exhibitor halls. Excited about their PAX booth, Oasis Games came to WAYPOINT knowing they’d need some eye-catching visuals to promote a few upcoming title releases. Our graphic design team studied game assets from Oasis to create stunning images in conjunction with a custom built booth and assembly to help tell the story of Oasis Games to PAX East. The WAYPOINT team also brought in cosplayers dressed as the games’ characters to pose and interact with fans.