What is Responsive Website Design?

Nowadays, with the growth of tablets, smartphones and other mobile devices, more websites are being viewed on smaller-screen devices. This is why it is essential …

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Know the Difference: Video Game Trailer vs. Video Game Sizzle Reels

There’s a lot of ambiguity when it comes to the terms “trailer” and “sizzle reel” when it comes to video game marketing. Outside of gaming, …

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Super Mario Run App Gameplay Trailer

Super Mario is coming to iOS! The legendary gaming icon is starring in his first ever smartphone release in December, Super Mario Run for iPhone and …

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Indie Developers Needed!

Attention INDIE DEVELOPERS! WAYPOINT was hired to make complementary video content for a new scripted TV and Web series coming out soon that’s about gaming …

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In Defense of Video Game CG Trailers

As a game marketing agency in California, we understand that western triple-A developers lean on pre-rendered CG trailers a bit more heavily than their Japanese …

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Design for Printed Materials

In a generation of hyperactive media such as DVDs, digital TV, and of course the web, it almost feels as if printed material may not …

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Music Selection

You know when you listen to a song and get really into it and start visualizing a story to go along with it? Our brains …

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Video Game Localization

Why make an awesome video game or app and not make it accessible and understood by people in different countries? Translating a game goes far …

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