Production of CG Videos

What’s involved in the production process of a CG video?

When it comes to creation of CG Videos whether it’s the Pre-Production, Production, or Post-Production stage; only experts can best deliver this. The experts at WAYPOINT can get your videos covered, efficiently. Please read on to find out the processes involved in creative CG Video Production!

Considering parameters, objectives and message

Once a client has a video project that requires being worked out, the first thing to consider finding out is “Who is the precise target for the video; is it for a specific audience, for organizational executives or some middle managers, among others”. This is because messaging to any of these categories would be distinctive, as CEO’s for instance would probably prefer connecting with bottom line benefits and far-reaching strokes. Once this is established – your message via video production will make more meaning for all parties involved (comprising the client, and target audience). This is where Pro CG creators make all the difference.

CG videos are much more than just attractive animations; as they should include marketing information with regards to ensuring a good ROI (return on investment).

CG videos should look professional, and we strongly believe that any project within this context should be produced and handled as a business-to-consumer (B2C) task. To get a successful branding through motion picture, it is required that the video be stylish.

Considering the video title during production

Titling is one of the first intros that majority of folks get to see in a computer-generated graphic project. At WAYPOINT, we are experts in title creation and use world-class systems to produce CGs with more sophisticated effects.

Establishing titling parameters; one of the widely used and most fun titling actions is the “flying logo”. Experts can utilize a variety of 3D programs to generate such floating icons. With advanced software, titling – using animated text – can create a lot of effects for CG videos. When creatively done, this can present other simulated fireworks for that additional sizzle in titling your video project.

With advanced software, experts can help generate stunning, luminous images that are striking. Such can turn out to be backgrounds for compositing live-action. With this, one can generate a scene even from the Jurassic era, or one from an Ancient amphitheater or a Martian area; you just name it.

As much as churning out the landscapes, the special effect software is handy for producing the texture maps utilized in 3D graphics. The texture offers the 3D scene a key dose of reality, and can deliver “bump-maps” also. Defining bump-maps; these are precisely a method of tallying 3D details at the top of 3D objects without needing stellar rendering times.

With the right skill and programs, experts deliver a lot more than just animation, as they produce interactive multimedia titles with images, video, animation and sound. With CG videos, master artists can create key frames that are the extremes of any video action.

The 3rd dimension

Outstanding 3D programs that can create awesome and beautiful animations are now more affordable. In times past, such programs sold for tens of thousands of dollars. However – competition brought price a bit down – as products improved.

With the perfect animation-oriented 3D program, video productions have become more sophisticated. Such comprise a modeler designed for “sculpting” shapes on a computer, a texture editor, and a rendering engine to “shoot an image/photo”, and a timeline for labeling the animation. With these modules combined, these are more or less unified to deliver a consistent interface.

Using sophisticated 3D software programs, a pro artist can add features to the main project, such as amazing effects as swirling smoke, rippling water, trees and fireworks, a realistic depiction of glass, or water and other crystal clear or reflective materials, as well as their shadows. This 3D technology helps to plot the courses of separate rays of light through a computer-generated scene.

Having great knowledge of these programs, offers ease of usage, meaning that you can be up and running in seconds, producing shapes, and covering them up with textures and images.  A pro developer and CG video creator can swiftly stick parts together in a natural flowing method that leads to outstanding flexibility. Using the right program with few deformation tools, one can bend and twist video characters smoothly and easily.

Getting the acts together

As soon as you have a computer-generated video, the next thing would be ‘what are you going to do with it’? A major use for CG video imagery is compositing, in which the graphics turn out to be yet another element within your video. With several top-frequency programs that allow you to composite CG graphics and videos, WAYPOINT experts are able to produce special after effects.

With these programs, a chroma-key procedure can be created which allows one to select a color or a wide range of colors, making them translucent. This can be within the video or CG portion of the composite. Hence, to composite blue-screen project for example, one can convert all shades of blue translucent, leaving just the actors visible. Furthermore – they are then overlaid within the CG background. In this way, producers of Babylon 5 are able to create several of their effects, for instance. They are able to composite actors walking around a vacant space in a studio alongside an alien city or a starship landing deck. The tools available in the hands of an expert CG video creator are satisfactorily sophisticated enough to create very convincing composites.

CG Production, WAYPOINT Creative


Let’s look more into other components of the production process:

Story Boarding

Storyboards help creators in finalizing the development of any storyline and are an important phase of the video/animation creation process. This consists of drawings, and is utilized to both help communicate ideas clearly and visualize projects properly. This helps in detailing the scene and also variations in the animation.

Storyboards can be particularly handy when operating in group settings (something quite popular within the animation industry). This also delivers a visual reminder of the original plan, with the benefit of referring back to it – all throughout the production phases. You can find out more about what a storyboard is and why it is highly required here.


As soon as the storyboards have been well approved, they will be forwarded to the layout team which then operates closely with the project director to scheme out the locations and costumes. At this point, they can begin to stage the scenes, displaying the numerous characters’ positions all through the course of each shot.


This involves lighting the individual scenes.


This involves the process of adding frames to a character or outlining the movement of a mechanical object, and this is very central to the video/animation process.

Animation, CG, WAYPOINT Creative



At this stage, the video project enters the production phase. This is where the experts start the major work – based on the guidelines established during the pre-production phase.


This is the final step in CG video creation, and this has to do with the tasks that must be concluded or executed after the filming ends. At this point, the creative director edits raw footages to cut and put scenes together, injecting transitional effects, and dubbing – to name just a few of the several post-production operations.

Now that you know the process involved in the production of CG Videos, how about engaging with the best CG Video development team at WAYPOINT? Check out some of the CG work we’ve done here. The WAYPOINT motion graphics team will take your game models and take care of the entire production pipeline from storyboards to modeling, texturing, lighting, and so much more.

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