Founded in 2012 by gaming industry veteran, Sean Murrin, WAYPOINT is an award-winning video game creative agency that’s uniquely equipped to handle your marketing needs from start to finish.
We are based out of Los Angeles, California and cater exclusively to the game marketing industry. We focus on Video, Graphic design & Collectibles projects. We even handle the unexpected needs that may arise, like printing promotional brochures and signage, managing the interior design of your trade show kiosk or executing DVD replication for a unique press book. We already have connections with several vendors to seamlessly handle projects that not many boutique agencies can manage.
From logo designs to TV spots to point of purchase displays, we’ve seen it all. You’ve likely already seen our work without having known its true creator. We’re focused on the gaming industry so we can cater to the entire market because branding is as critical to indie devs as it is to AAA publishers.
Power Rangers: Battle for the Grid is a new 3v3 fighting game that released in April 2019. We worked with nWay to develop the pre-launch site for the game to drive engagement and hype. The game's site worked to promote the title, share the latest news updates, and allow fans to pre-order all on one website. We wanted to create a modern viewing experience complete with a responsive scrolling parallax, looping animations, and live social media feed. We knew that Battle for the Grid would be competing with the current top fighting games such as Dragon Ball FighterZ and Super Smash Bros Ultimate, so we wanted to visually highlight all the different aspects and features of the game. With our sister company, SUPERCRITICAL, we also built the pre-order shop page. It allowed fans to directly pre-order either the Standard Edition or Collector's Edition for PlayStation4, Xbox One, PC/Steam, or Nintendo Switch on the site. You can check out the website at battleforthegrid.com.
Video game press kits need to constantly adapt to trends, technology, and the gaming public. When it came time to do another influence kit for Yu-Gi-Oh! Duel Links, WAYPOINT decided to try a different direction.
Our Yu-Gi-Oh! 5D's Duel Links influencer kit may not have a lot of items, but it doubles down on the impact and quality of its content. The centerpiece of the kit is a laser cut Stardust Dragon etched into a glass ball. When perched on the accompanying wooden base, the Stardust Dragon is illuminated .
The Stardust Dragon glass ball is presented inside a custom video box. The box features a full-wrap art and has a built-in video screen, complete with playback and audio control. Upon opening the box, the screen automatically plays the official Yu-Gi-Oh! 5D's Duel Links trailer.
Konami sent one of these kits to content creator CyberKnight. His unboxing video captures his initial reactions to our press kit, and dives into all the content. Check it out for a close look at our Yu-Gi-Oh! 5D's Duel Links press kit, and you can find more Yu-Gi-Oh content on his Youtube channel here.
In creating this app store mobile game trailer, we handled the gameplay capture as well as the editing for multiple formats. In an action packed mobile shooting game like Deploy and Destroy, making a trailer means adhering to content guidelines for publishing to Google Play and the Apple App Store. We recorded footage that both showed off the exhilarating action gameplay and stayed within the regulations for app store previews. As the trailer goes on, we edited for the big reveal: the introduction of John Wick as a playable character. If you are having trouble creating an app store trailer for your next mobile game, look no further than WAYPOINT.
WAYPOINT designed the game disc art and box packaging design for Skybound's Slime Rancher. Slime Rancher puts you in the shoes of Beatrix LeBeau, a young Earthling who travels light years away to explore a mysterious planet filled with colorful jiggly slimes! In creating this promotional art for the game packaging, we strove to capture the bouncy light-hearted tone of the game. The game cover art showcases a cacophony of different slimes ranging in colors, shapes, and expressions. On the flip side, we feature our protagonist Beatrix and a selection of gameplay screen captures of the many different environments that players will explore. To round it off, we have the art design for the game disc. We kept it fun and simple and had the iconic Pink Slime cover the entire front of the disc. Creating game packaging art that captures the tone of your game is essential to deliver a strong first impression on potential players!
Giant video game statues are a hit at any expo, convention, or trade show. A giant statue stands out immediately, but our giant statues take it a step further than the rest. Square Enix's Final Fantasy XIV marketing team asked us to design and fabricate a giant Chocobo statue. But it was more than just a statue; the giant Chocobo was an experiential installation where fans could climb on and ride the Chocobo statue for a photo opp. For this life size video game statue, we handled everything from concept illustrations, to physical production, and final delivery to the convention center.
Trailers are often about taking the audience through a journey. In our flythrough trailers, we use CG animation, live-action shots, and visual effects to take you through an unimaginable trip through the Monkey King's Land of Legends and Snowfari Park.
The Monkey King Land of Legends explores a multitude of digital landscapes from fluorescent nighttime forests, mythical caves, and a treacherous seafloor abyss. While soaring through the Land of Legends, we also showcase a variety of CGI creatures such as dragons, human spiders, and of course the Monkey King himself.
Our Snowfari flythrough provides a more analytical look at the park. We utilized augmented reality to showcase our animated ice structures before diving into an eye-level perspective of Snowfari Park. We focused on a more grounded approach so that audiences could feel as though they were actually moving through the park. To achieve this, we created models of park attendees reacting to the world around them, as well as highlighting the park layout with clear and concise camera movement.
Flythroughs are an amazing and dynamic medium for traversing through a digital environment. Contact WAYPOINT to see if a flythrough could work for your next project!
Creating a video game special edition is hard enough, but distribution is another hurdle on its own. WAYPOINT designed, produced, and distributed a time capsule collector's edition for Gearbox's new title, We Happy Few. We included several themed collectible items that tied into the game's 1960's horror aesthetic. This included a vinyl soundtrack, propaganda posters, a plexi sign lamp, bobby mask, alarm clock, handbook, and sticker set. Once the time capsule was completed, we set up an online e-commerce shop. We processed orders and handled the shipping logistics for getting the collector's edition from the warehouse to every fan's front door. You can purchase the Time Capsule at shopgearbox.com
A long time ago, in a galaxy far far away, Konami approached WAYPOINT to create a new game app trailer for one of the biggest properties in the universe: Star Wars. The game, Star Wars Force Collection, is a card battle game that uses character cards in strategic battles between the Light and the Dark side. While flying through the depths of the Outer Rim, our trailer takes you through all aspects of the game from quests, PVP, co-op play, and collectibles. Visually, we showcased the different gameplay modes in the app, as well as the in-game cinematic animations. WAYPOINT was delighted to take on this video game app trailer for such a hugely influential IP.
WAYPOINT has an outstanding video game motion graphics kit. Our motion graphics team can create logo animations, end cards, title cards, bumper animations, lower thirds, and more! Whether you need an intro card for a video game trailer or a studio logo animation, we can provide unique motion graphics tailored for your video game title or company. We have done motion graphics for hit AAA brands such as Assassin’s Creed, Injustice, vSports, and many others. A clean and smooth motion graphic for your title is vital for branding. Contact WAYPOINT to discover the full extent of our motion graphic services.
WAYPOINT designed a touring show portfolio consisting of several booklets for Cirque du Soleil shows, including AMALUNA, KOOZA, KURIOS, LUZIA, OVO, TURUK, and TOTEM. Each tour show booklet showcased a variety of show images blended into custom graphics that represent the theme of the show. Throughout the booklet, a variety of unique font designs and dynamic page layouts were used. In terms of content, these show brochures provided information on distinctive show elements such as the cast, crew, wardrobe and equipment. The show booklets also featured press reviews, fan reactions, and a look at the show’s unique promotional assets. The books are destined for digital (PDF) use as well as hardcover book binding as an excellent high-end leave behind.
It is hard to believe a year has passed since our first Yu-Gi-Oh Duel Links Anniversary video! Since then, the game has made some massive strides. In our first video, we focused heavily on the game statistics and how the game has grown. This time around, we wanted to deliver a look back on the iconic additions to the game's roster over the past two years. The trailer moves through a digital cityscape with appearances by duelists Yami Yugi, Jaden Yuki, and the game's newest addition, Yusei Fudo. Accompanying them are their signature duel monsters: the Dark Magician, Elemental Hero Neos, and the Stardust Dragon. We ended the celebration trailer with an announcement of exclusive in-game gifts. We love continually working with Duel Links and being able to evolve the trailers as the game grows too.
It is vital for your game packaging art to convey a game's tone and gameplay to its audience. The Long Dark is an exploration-survival focused game that takes place in an expansive frozen wilderness. In designing the cover packaging and game disc art, we sought to capture the solemn atmosphere and beautiful scenery that the game features. On the cover, we have a back silhouette of the player armed with a hatchet, bow and arrow, and rifle. Past them, we catch a glimpse of the frozen tundra and wildlife. Moving over the the back cover, we displayed a variety of in-game locations and enemies. For the game disc art, we went with a much darker choice: a nighttime POV in the wilderness with a gorgeous aurora borealis in the distance. In creating the packaging art design for The Long Dark, we made sure to hit the many (often conflicting) artistic themes of isolation, untamed wilderness, and natural beauty.
Custom video game peripherals are an extremely popular type of video game collectible. Our Mortal Kombat X custom PS4 and Xbox One controllers stayed conscious of the feel and design for each respective controller. We found creative ways to incorporate the unique aspects of each product: such as utilizing the PS4’s light bar or the Xbox One’s larger form factor. Although they can be difficult to produce, creating a customized gaming peripheral or accessory allows for unique branding for your game. Plus, gaming peripherals are long-lasting accessories that serve a practical purpose, making them perfect as game merchandise.
Our animators brought the little ladies of Mattel’s American Girl World to life in this trailer for the new app. The lively music brings youthful energy to the montage. Each girl is tasked to show off particular aspects of the game to balance their representation in the video. With even use of each character and thoughtful selection of game footage, it is easily conveyed to the viewer all the important aspects of the game’s presentation and gameplay.
Creating the vGolf overview explainer video was a long process! Pre-production involved a lot of logistics: from location scouting golf courses to carefully constructing the shot list with the visual effects in mind. Our motion designers created all of the augmented reality video effects for the trailer: from the heads up displays to the virtual instructors. The WAYPOINT team also handled the live-action production as well as creating all of the video logo animations. If you have an innovative project on the horizon, reach out to WAYPOINT and we can create an in-depth explainer video for your project’s launch!
Motion graphic animations are a great dynamic tool for creating impressive visuals. We created some incredible animations for some of Warner Bros biggest cartoon and comic characters. These included Batman, Daffy Duck, Marvin the Martian, the Flash, and Superman!
A great deal of inspiration came from not only comic book panels but from the early 2000s television shows that gave rise to the empire of superheroes today. In terms of effects we sought to achieve design elements that made the characters and their environments pop from the screen with action as a leading thematic tone. We enhanced the visuals with a variety of lighting effects, particles, camera movement, and other techniques.
Our Metal Gear Survive backpack showcases a simple and clean 3D puff embroidery of the game's logo. We made sure to have the highest quality of embroidery possible for both quality and to make sure the logo is presented properly on a woven media.
When it comes to adding logos or images on apparel and accessories, it is important to consider the best imprinting method. 3D puffed embroidery is an extremely impressive method for adding logos to clothing, hats, or bags. However, it isn't suitable for designs with many colors or fine details. Other options include embroidered patches, heat transfer imprint, and many others.
When creating branded merchandise, WAYPOINT will always pick the best method to match your project. For more examples of branded merchandise, check out the rest of our website.
The launch trailer for the digital adaptation of the best-selling deck building game Smash Up deserved a bombastic trailer to honor the highly kinetic strategy you get from the game. The comic book-style branding of the property were expressed through the fonts, speech bubbles, half-tone patterns, sunbursts, and frames. Gleeful use was made of the hundreds of fabulous illustrations from the game. We can definitely thrive making things from scratch, but pre-existing material to work with is always a wonderful bonus multiplier.
We created this infographic video to highlight all of the milestones and heights the game has reached around the world. Digital online card game Yu-Gi-Oh! Duel Links celebrated its first anniversary in early 2018 and we were pleased to be part of the celebrations. We’re looking forward to and wish the game further resounding success. The concept of the presentation involved the digital world projected by the “gate” element seen in the game’s universe.
WAYPOINT is skilled in designing and manufacturing life-size cosplay weapons. Bringing video game weapons and accessories to the real world is incredibly fun and rewarding. Examples of life-size cosplay weapons we created for Metal Gear Survive included bows, hammers, gas masks, shotguns, and spears. It was tough to nail the gritty realism while considering the practical size and weight of cosplay items. Showcasing life-size video game weapon replicas at the next big gaming expo or convention can be an amazing promotion for your next game. They also serve as stunning decorations for your studio’s lobby or office.
As Yu-Gi-Oh! Duel Links continues to grow, Konami has introduced 5D's Duel World in to the game. WAYPOINT worked on the promotional video to announce this new content and showcase new gameplay features.
Yu-Gi-Oh! Duel Links has recently added Yusei, the protagonist of the series Yu-Gi-Oh! 5D's. Yu-Gi-Oh! 5D's centers around players dueling while riding motorcycles, dubbed Duel Runners. With this in mind, we created a fast paced video that drives through a virtual track to move through all the new information.
We highlighted all of the biggest features that have arrived in Duel Links. These include new characters, new monsters, and the addition of Synchro Summoning. Synchro Summoning allows Duelists to Special Summon powerful Synchro Monsters, such as Yusei's iconic Stardust Dragon.
The biggest challenge in creating this trailer involved moving through so much new content. We strove to have a fast-paced trailer, but also giving enough time for audiences to digest all the new information. Check it out above!
WAYPOINT can utilize all of it’s skills to develop an integrated marketing campaign for your video game. This can include anything from social media videos, cosplay weapons for conventions, animated GIFs, swag and giveaways, printed materials and more. An integrated game marketing campaign ensures your video game is seen by a large range of consumers, and allows you to explore several different marketing options. Our Shadowverse campaign included everything from media content to a replica cosplay sword. When planning out your video game marketing campaign, WAYPOINT will consider which media and collectibles best meld together to promote your title.
Following up our app trailer for Star Wars Force Collection, we created this app gameplay trailer for Star Wars Force Collection Contra Mini Game. The game stars Chewbacca in an homage to Konami's famous title, Contra, a 2D side-scrolling shoote. Set during the Battle of Endor and Battle on the Death Star from Episode Six, Chewbacca has a variety of different guns and weapons to use against the Empire's Stormtroopers, Death Troopers, and AT-ST's. Because of its drastically different art style and gameplay loop, we thematically linked the trailer to the original Force Collection title by using similar motion graphic transitions and design elements from our first trailer.
Our cinematic trailer-making abilities go beyond strictly video games. This was made for the Kickstarter crowdfunding campaign video for Ivion, a collectible card game from Luminary Games. The visuals were entirely made from the beautiful art assets from the card game. Our motion graphics artists brought them to life in After Effects, employing parallax, particle, and distortion effects. The audio features Mr. Wayne June’s lovely medieval drawl. The narration and sound design blend well with the score which employed instrumentation which shifts with each moment of the video. Watch it and give that audio some special attention!
We know that sometimes static banners are not enough, and a full-blown live action cinematic is just too much. We can offer you a variety of new options through the medium of animation. Using 2D/3D motion graphics and CG animation, we can bring your stationary logos, graphics and adverts and adapt them for digital ads or social media content.
We believe that premium collector’s editions should be just as engaging as the games they are a part of. The team at WAYPOINT handles 2D concept ideations, mockups, 3D modeling, prototypes, pre-production samples and proofs, compliance and other testing, and managing all logistics to get it to your warehouse anywhere in world. Once your special edition is complete, we can also create promotional materials (unboxing videos, animated beauty shots) or set up e-commerce distribution on your game’s website.
You can’t judge a book by its cover, but when it comes to app store screenshots, a little screenshot enhancement and logo design never hurts. Our graphic design team can adapt your existing design to help your digital or print ads stand out in several channels. Whether you need a brochure for trade shows, a Facebook ad to recruit fans or a point of purchase sign to drive same store sales, comprehensive solutions to meet and exceed our clients’ needs.
Video game user acquisition videos often-times don’t reveal much gameplay footage and are used to open the users imagination to what the experience of playing the game will feel like. WAYPOINT is equipped with teams both in Maya and 3ds Max.
WAYPOINT will bring to life (and size!) any game character or environment. Be it for a trade show such as E3, PAX, GDC, etc or the deserving lobby of your development studio. From concept to delivery we will anticipate and take care of everything.
Needs some custom metal coins to hand out? How about an inflatable spear? 10,000 of those in 3 weeks? Not going to happen. 8 weeks though… Be it glow in the dark shoe laces or 10 pairs of custom Beats ™ headphones we will come up with several unique and relevant concepts and take care of everything all the way up to delivery at your booth the day before the event.
About the project, it is highly praised by our team. The licensor passed the project in one week without giving any improvement guidance, which is never heard of before, considering the Japanese company is known as the most strict license provider in the world.
Thanks for your efforts on behalf of the UK team, I think the logo represents the game really well and will look great in the various executions
These are looking great. I think the Premium Edition statue is probably the best one I’ve ever seen. Excellent work. The biggest challenge is picking the best angle because there are so many!
Quick email to tell you that the controllers have met a very big success with the teams and the studio. Everyone and I, the first one, found the rendering very qualified. Well done!
This made my adrenaline rush and makes me want to play the game. Nicely done!!!
This is SO exciting! Thank you for pulling off miracles in such a short amount of time. I am honored to be the one presenting this to Chairman Wang tomorrow. Just brilliant!! I hope you enjoyed working with us as much as we have with you - as we are looking forward to many projects together!!
As you may have noticed, Whac-A-Mole was featured by Apple today in the Games and Kids categories. We all really appreciate everything your team does for us. Please extend my thanks to the designers who worked on the screenshots, feature art and the trailer. Thank you all very much for being great partners!
a! awards WAYPOINT with the Award for Excellence in Design for their work in the video game industry.