Industry Insights

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Our Previous Work: Part 2

Explore 'Our Previous Works: Part 2,' showcasing our diverse projects from Collectibles to promotional videos and digital assets. As a leading video game marketing agency, we continually push creative boundaries to deliver impactful solutions. Discover more at waypoint.la.
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Side Quest Sessions #3: The Art of Influencer Kits

Join us for the latest Side Quest Sessions episode as we explore the creative and impactful world of video game influencer kits! Learn how these unique packages combine innovation, fan connection, and community buzz to transform gaming experiences into meaningful moments for players and influencers worldwide.
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Our Previous Work: Part 1

Discover our latest projects in "Our Previous Works: Part 1." From Packaging Localization to e-commerce websites and experiential activations, we push creative boundaries as a top video game marketing agency. Learn more at waypoint.la.
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Designing Desirable Collectibles: What Makes Players Want to Collect?

Discover what makes video game collectibles irresistible. Explore craftsmanship, nostalgia, exclusivity, and design that turn gaming merchandise into must-have treasures.
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The Art of Mobile Game Engagement: Aligning Design with Player Motivations

Discover how to design engaging mobile games by aligning with player motivations. Learn how mobile game marketing campaigns and creative services drive long-term engagement.
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The Cultural Pulse of LA: Fueling Unique Branding and Creative Content

Discover how Los Angeles' diverse culture and trendsetting innovation fuel unique branding and content creation. Learn how our Creative Agency in Los Angeles taps into LA's creative pulse.
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Why Early Trailers Are Essential for Game Success: Insights from WAYPOINT

Discover why early trailers are key to game success. Learn how strategic trailer production at WAYPOINT builds anticipation, secures media coverage, and creates engaged communities.
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Real-Time Strategy Podcast: Exploring Creative Game Marketing with TriplePoint

Dive into creative game marketing with WAYPOINT's CEO, Sean Murrin in this new episode from TriplePoint's Real-Time Strategy podcast. From exclusive collectibles to memorable unboxing experiences, discover how we connect fans with the worlds they love through innovative merchandise and influencer partnerships.
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Side Quest Sessions #2: How to create iconic Collector’s Editions

In this new 'Side Quest Sessions' episode, we will dive into the captivating world of video game collector's editions! Explore the creative process, fan engagement, and emerging trends that make these collectibles so special for gamers and fans.
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Why Storyboarding is Essential for Successful Visual Media Projects

Unlock the magic of storyboarding with WAYPOINT. Discover why storyboards are crucial for video game trailers and animations, and how they streamline project planning and team alignment.
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Revisiting Silent Hill: A Deep Dive into the Remake Trailer and Exclusive Merch

Explore the eerie world of the Silent Hill 2 Remake trailer and discover our exclusive Silent Hill merchandise collection. Celebrate the legacy with iconic collectibles and apparel.
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Game-Changing Influencers: Boosting Your Game with Gaming Personalities

Unlock the power of influencer marketing in video game promotion! Learn how gaming influencers build trust, create communities, and drive success. Discover how WAYPOINT leverages this strategy to elevate games and engage audiences.
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Stay Connected with Waypoint: Join Our Monthly Newsletter!

Stay updated with Waypoint's latest projects, insights, and creative innovations. Join our monthly newsletter and get exclusive updates from our full-service creative production team.
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Anticipating ‘Secret Level’: An Anthology Series Celebrating Video Games

Discover 'Secret Level,' an anthology series celebrating video games and their impact. Uncover captivating narratives from top industry creators.
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Mastering the Art of Video Game Trailers: Captivate Your Audience

Discover how to create a standout game trailer with our expert tips. Learn how to identify your audience, leverage creative assets, and choose the perfect theme to showcase your game. Maximize impact with high-quality 3D animation and effective gameplay presentation.
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The Unboxing Craze: Why We Can’t Stop Watching People Open Stuff

Discover why unboxing videos are so captivating! From their authentic insights to the thrill of surprise, explore how these videos enhance the appeal of video game collectibles and merchandise. Learn how WAYPOINT creates memorable unboxing experiences.
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Side Quest Sessions #1: Crafting Compelling Game Trailers

Explore the 'Side Quest Sessions' series on crafting compelling game trailers. Learn techniques and strategies for creating engaging trailers that captivate your audience and highlight your game’s unique features.
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The Making of Warcraft Rumble's Premium Influencer Kit

Explore how WAYPOINT crafted a premium video game influencer kit for Warcraft Rumble. From concept to creation, discover how our custom design and packaging captured the game's essence and engaged influencers with high-quality collectibles.
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Unlocking Glory: PUBG’s RONDO Influencer Kit Puzzle Box

Discover how WAYPOINT partnered with KRAFTON Europe to create an interactive influencer kit for PUBG's RONDO map. Explore the creative process behind the immersive puzzle box, designed to captivate influencers with a unique blend of eastern culture and PUBG's military aesthetic.
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Celebrating 50 Years of Dungeons & Dragons: Crafting a Commemorative Holiday Mailer

Join WAYPOINT in celebrating Dungeons & Dragons' 50th anniversary with a unique holiday mailer. Discover the creative process behind the collector's kit designed to honor the game's rich history and exciting future, featuring exclusive items and immersive experiences.
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White Label Video Game Ecommerce Solution

Elevate your brand with WAYPOINT's expert video game ecommerce solutions. From designing captivating storefronts to managing exclusive merchandise and comprehensive marketing strategies, discover how our seamless services can enhance your online presence and engage your gaming community.
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Where To Find The Best Video Game Collectibles

Explore top sources for finding the best video game collectibles, from rare items like Requiem Cube Lamps to exclusive Blood Symphony T-shirts. Uncover tips on spotting valuable memorabilia and connect with trusted sellers for unique game merch.
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The Story of Persona's 25th Anniversary Till Date and Future

Discover the exciting announcements celebrating Persona's 25th anniversary! From special symphonic concerts to exclusive merchandise and collaboration events, explore what's in store for fans of the iconic RPG series.
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What To Know About The Shop Atlus Launch

Discover the highly anticipated launch of Shop Atlus, the ultimate destination for gaming enthusiasts. Explore an extensive collection of video game merchandise, including official apparel, limited editions, and print-on-demand services. As an SEO ranking expert, I'll provide optimized content to help this official video game merch store rank higher in Google search results.
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- You must gather your party before venturing forth -
- What a contradiction a human is -
- Stay a while and listen -
- The thing about happiness is that you only know you had it when it's gone -
- It's dangerous to go alone, take this -
- Wild trainer wants to battle -
- It was just me against the world... and the world had it coming -
- Longing makes the heart grow fonder -
- Rip and Tear -
- It's time to kick ass and chew bubble gum -
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Launch demo reel