Industry Insights

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Real-Time Strategy Podcast: Exploring Creative Game Marketing with TriplePoint

Dive into creative game marketing with WAYPOINT's CEO, Sean Murrin in this new episode from TriplePoint's Real-Time Strategy podcast. From exclusive collectibles to memorable unboxing experiences, discover how we connect fans with the worlds they love through innovative merchandise and influencer partnerships.
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Side Quest Sessions: How to create iconic Collector’s Editions

In this new 'Side Quest Sessions' episode, we will dive into the captivating world of video game collector's editions! Explore the creative process, fan engagement, and emerging trends that make these collectibles so special for gamers and fans.
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Why Storyboarding is Essential for Successful Visual Media Projects

Unlock the magic of storyboarding with WAYPOINT. Discover why storyboards are crucial for video game trailers and animations, and how they streamline project planning and team alignment.
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Revisiting Silent Hill: A Deep Dive into the Remake Trailer and Exclusive Merch

Explore the eerie world of the Silent Hill 2 Remake trailer and discover our exclusive Silent Hill merchandise collection. Celebrate the legacy with iconic collectibles and apparel.
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Game-Changing Influencers: Boosting Your Game with Gaming Personalities

Unlock the power of influencer marketing in video game promotion! Learn how gaming influencers build trust, create communities, and drive success. Discover how WAYPOINT leverages this strategy to elevate games and engage audiences.
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Stay Connected with Waypoint: Join Our Monthly Newsletter!

Stay updated with Waypoint's latest projects, insights, and creative innovations. Join our monthly newsletter and get exclusive updates from our full-service creative production team.
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Anticipating ‘Secret Level’: An Anthology Series Celebrating Video Games

Discover 'Secret Level,' an anthology series celebrating video games and their impact. Uncover captivating narratives from top industry creators.
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Mastering the Art of Video Game Trailers: Captivate Your Audience

Discover how to create a standout game trailer with our expert tips. Learn how to identify your audience, leverage creative assets, and choose the perfect theme to showcase your game. Maximize impact with high-quality 3D animation and effective gameplay presentation.
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The Unboxing Craze: Why We Can’t Stop Watching People Open Stuff

Discover why unboxing videos are so captivating! From their authentic insights to the thrill of surprise, explore how these videos enhance the appeal of video game collectibles and merchandise. Learn how WAYPOINT creates memorable unboxing experiences.
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Side Quest Sessions: Crafting Compelling Game Trailers

Explore the 'Side Quest Sessions' series on crafting compelling game trailers. Learn techniques and strategies for creating engaging trailers that captivate your audience and highlight your game’s unique features.
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The Making of Warcraft Rumble's Premium Influencer Kit

Explore how WAYPOINT crafted a premium video game influencer kit for Warcraft Rumble. From concept to creation, discover how our custom design and packaging captured the game's essence and engaged influencers with high-quality collectibles.
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Unlocking Glory: PUBG’s RONDO Influencer Kit Puzzle Box

Discover how WAYPOINT partnered with KRAFTON Europe to create an interactive influencer kit for PUBG's RONDO map. Explore the creative process behind the immersive puzzle box, designed to captivate influencers with a unique blend of eastern culture and PUBG's military aesthetic.
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Celebrating 50 Years of Dungeons & Dragons: Crafting a Commemorative Holiday Mailer

Join WAYPOINT in celebrating Dungeons & Dragons' 50th anniversary with a unique holiday mailer. Discover the creative process behind the collector's kit designed to honor the game's rich history and exciting future, featuring exclusive items and immersive experiences.
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Where To Find The Best Video Game Collectibles

Explore top sources for finding the best video game collectibles, from rare items like Requiem Cube Lamps to exclusive Blood Symphony T-shirts. Uncover tips on spotting valuable memorabilia and connect with trusted sellers for unique game merch.
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White Label Video Game Ecommerce Solution

Elevate your brand with WAYPOINT's expert video game ecommerce solutions. From designing captivating storefronts to managing exclusive merchandise and comprehensive marketing strategies, discover how our seamless services can enhance your online presence and engage your gaming community.
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The Story of Persona's 25th Anniversary Till Date and Future

Discover the exciting announcements celebrating Persona's 25th anniversary! From special symphonic concerts to exclusive merchandise and collaboration events, explore what's in store for fans of the iconic RPG series.
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What To Know About The Shop Atlus Launch

Discover the highly anticipated launch of Shop Atlus, the ultimate destination for gaming enthusiasts. Explore an extensive collection of video game merchandise, including official apparel, limited editions, and print-on-demand services. As an SEO ranking expert, I'll provide optimized content to help this official video game merch store rank higher in Google search results.
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Smart Contracts And Advantages Of Smart Contracts

Explore the transformative impact of smart contracts on modern agreements. Learn how these automated, blockchain-based contracts ensure accuracy, speed, security, and efficiency in various applications, from medical records to NFTs.
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Top 10 Video Games T-Shirt Designs for an Exclusive Gaming Merchandise Experience

Explore the top 10 video game t-shirt designs that can elevate your gaming merchandise experience. From iconic characters to immersive gameplay universes, these designs are perfect for a white label video game merch store. Discover the best video game apparel, print-on-demand services, and merchandising solutions for your gaming ecommerce shop.
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What Advantages Does Email Marketing Have With Video Game Fans

Discover how email marketing can boost your game's popularity and engagement. Learn strategies to target audiences effectively, increase profits, and stay ahead in the competitive gaming industry.
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How to Pull Off Your Gamer Look in Style: A Guide to Gaming Fashion and Merchandise

Explore the latest trends in gaming fashion with stylish video game merchandise, face masks, and accessories. Discover how the booming gaming industry is influencing fashion, and learn about effective ecommerce solutions and merchandising services to enhance your gaming style.
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Metrics for eCommerce: How to measure profitability of a video game merch shop

Unlock key e-commerce metrics and strategies for growth. Learn about SEO, link building, and optimizing sales conversion rates to enhance your video game merch business.
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The Rising Trend of Video Game Apparel: Exploring Gaming Merchandise Clothing 

Explore the surge in video game merchandise clothing, from stylish t-shirts to beanies, and discover how the gaming industry is merging with fashion. Learn about video game ecommerce solutions and white label merch stores that are transforming the gaming apparel market.
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Video Game Launch Checklist (Emphasis On Marketing)

Prepare for a successful video game launch with our comprehensive checklist. From game development to marketing strategies, ensure every aspect is covered.
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- You must gather your party before venturing forth -
- What a contradiction a human is -
- Stay a while and listen -
- The thing about happiness is that you only know you had it when it's gone -
- It's dangerous to go alone, take this -
- Wild trainer wants to battle -
- It was just me against the world... and the world had it coming -
- Longing makes the heart grow fonder -
- Rip and Tear -
- It's time to kick ass and chew bubble gum -
↑↑↓↓←→ABA
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Launch demo reel