January 31, 2025
We are beyond excited to welcome Karla Cruz to the WAYPOINT team in February 2025 as our new VP, Staff Augmentation! With her extensive experience and dynamic skill set, Karla is set to make an immediate and lasting impact on our mission to deliver world-class creative production services to the video game industry.
Karla’s career is marked by her exceptional ability to connect people, ideas, and opportunities. She brings a proven track record of success in business development, client relationship management, and recruitment strategy, making her an invaluable addition to our team. Her passion for creative industries and her relentless drive to deliver results align perfectly with WAYPOINT’s ethos of pushing boundaries and exceeding expectations.
Karla has a remarkable talent for identifying opportunities in different industries and turning them into thriving partnerships. With her ability to connect with key decision-makers and her insight into the creative needs of studios and publishers, she will play a crucial role in expanding our reach and driving our growth.
With years of experience in recruiting professionals, Karla deeply understands what it takes to match the right talent to the right project. Her insight will ensure that we continue to deliver exceptional creative teams for our clients, helping them bring their visions to life.
Karla’s hands-on mindset means she doesn’t just set goals—she achieves them. Her dedication to seeing every project through to the highest standards of quality will enhance both our internal operations and client partnerships.
Karla’s deep love for the video game world fuels her work. She understands the unique demands of this industry and is committed to helping our clients create memorable experiences for players around the globe.
Karla’s arrival at WAYPOINT is more than just a new chapter—it’s a step toward an even brighter future. With her leadership and expertise, we’re confident that we’ll continue to strengthen our reputation as a trusted partner for mid-sized to AAA clients like Skybound, Mattel, Konami, Blizzard, Pokémon, Bandai, and Ubisoft.
We can’t wait to see the innovative solutions and fresh perspectives Karla will bring to the table. Her energy, expertise, and strategic approach make her a perfect fit for WAYPOINT as we continue to break new ground in creative production.
Please join us in welcoming Karla to the WAYPOINT family. Here’s to the exciting journey ahead! 🚀
