As part of Tekken 8's high-profile marketing campaign, WAYPOINT took the lead in designing a bold and visually striking billboard that dominated the Las Vegas skyline. Set against the vibrant backdrop of the city, our design captured the intense energy of Tekken 8, featuring dynamic character artwork and vivid branding elements. This large-scale outdoor advertisement drew immediate attention, amplifying the game's presence at one of the most iconic locations in the world, and further cementing Tekken 8 as a must-play title for fighting game enthusiasts.