Hot Wheels, Roblox, Game Trailer

Mattel

This trailer was created to promote the ROBLOX–Hot Wheels team up, for the global launch of Hot Wheels’ first open-world game. WAYPOINT came up with original concept pitches and handled all aspects of the video-making process from start to finish. Original 3D models were built and used alongside the client provided assets in order to best showcase the original concept. The end result was a high-quality cinematic trailer, that drove up new user engagement and revenue, showing a compelling family-friendly game that broadened Hot Wheels fan base by appealing to a variety of gamer types – from racers, Robloxians, collectors, and explorers.

- You must gather your party before venturing forth -
- What a contradiction a human is -
- Stay a while and listen -
- The thing about happiness is that you only know you had it when it's gone -
- It's dangerous to go alone, take this -
- Wild trainer wants to battle -
- It was just me against the world... and the world had it coming -
- Longing makes the heart grow fonder -
- Rip and Tear -
- It's time to kick ass and chew bubble gum -
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