This trailer was created to promote the ROBLOX–Hot Wheels team up, for the global launch of Hot Wheels’ first open-world game. WAYPOINT came up with original concept pitches and handled all aspects of the video-making process from start to finish. Original 3D models were built and used alongside the client provided assets in order to best showcase the original concept. The end result was a high-quality cinematic trailer, that drove up new user engagement and revenue, showing a compelling family-friendly game that broadened Hot Wheels fan base by appealing to a variety of gamer types – from racers, Robloxians, collectors, and explorers.