WAYPOINT played a key role in developing a comprehensive set of pre-order assets for Tekken 8, designed to drive excitement and conversions ahead of the game’s release. Our team produced eye-catching visuals and promotional materials that highlighted exclusive in-game bonuses and special edition content. By ensuring consistency with Tekken’s iconic visual identity, we crafted assets that resonated with both long-time fans and new players, maximizing engagement across digital and retail platforms.
