Following the critical acclaim of A Plague Tale: Innocence, Focus Home Interactive partnered with us to create an online ecommerce store for the limited edition collector’s statue. While the store initially was only focused on the collectible figurine, we later expanded the website to include a variety of apparel and accessories around the game. We built the site’s homepage to easily switch between the in-depth figurine information and the merchandise section. Because the store was primarily based in Europe, we developed a custom localization module to automatically switch language copy on the site at any time, as well as an automatic currency converter so visitors could see USD and EUR pricing. This simple site dedicated to selling the collector’s figurine quickly evolved into a full custom pop up store for A Plague Tale.