Harry Potter: Puzzles & Spells is a match-three puzzle-adventure game with spells and familiar characters. This game features the music, sounds, voiceovers, and likenesses from the original Harry Potter films. Zynga and Storemaven reached out to WAYPOINT to design and produce App Store Assets. That includes eye-catching App Preview Videos, App Icons, and App Screenshot Sets in a series of visual themes for audience testing. The goal was to increase the App visibility as well as improving its ability to convert App Store visitors to installs and users.