WAYPOINT created a series of innovative playable ads aimed at enhancing user acquisition for mobile games. These ads were designed to captivate and engage potential players by offering an interactive preview of the game’s core mechanics and gameplay features.
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Our approach involved meticulous planning and execution to ensure that each playable ad was both engaging and representative of the game’s overall experience. This included designing intuitive and compelling interactions that highlight the game’s strengths while optimizing for user engagement and conversion.