DC Super Hero Girls offers a fresh and exciting take on the alternative DC universe, bringing beloved characters to life in a fun and engaging way. This app, designed to captivate younger audiences and fans of the DC universe alike, required a game trailer that perfectly captured its unique charm and vibrant design. The goal was to create a trailer that not only showcased the game’s colorful and playful aesthetic but also gave viewers a clear idea of what to expect from the interactive experience. The challenge was to convey the app's dynamic gameplay and the adventurous spirit of the characters in a short, engaging video.
As an extensive and experienced video game creative agency, WAYPOINT was the perfect choice to bring this vision to life. Our video department took on the task of creating an app preview and trailer that would resonate with both existing DC fans and new players. The team worked diligently to ensure that every aspect of the trailer, from the pacing to the visual effects, aligned with the game’s overall tone and design. The result was a vibrant, energetic trailer that highlighted the app’s key features and showcased the fun, action-packed world of DC Super Hero Girls.
But the work didn’t stop there. In order to reach a global audience and ensure the game’s accessibility to players worldwide, WAYPOINT also undertook the meticulous job of localizing the trailer into nine different languages. This was no small feat, as it required careful attention to detail to maintain the trailer's original energy and appeal across various cultures and languages. By handling the localization in-house, WAYPOINT was able to ensure consistency in quality and messaging, providing the client with a comprehensive solution that met all their promotional needs.
In the world of video games marketing agencies, this project stands as a testament to WAYPOINT’s commitment to excellence and our ability to deliver high-quality creative services that go beyond expectations.
