Video Game App Store Assets

Client: Sony Pictures & Supercell

Service: Video Game App Store Asset Design

Objective: Enhance app visibility and engagement through optimized, visually compelling app store assets.

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Overview

In the highly competitive mobile game market, standing out in digital storefronts is essential. WAYPOINT partnered with leading entertainment and gaming companies to craft impactful and cohesive app store assets for two high-profile games: My Hero Academia: The Strongest Hero by Sony Pictures and Hay Day by Supercell. Our creative approach aimed to capture the unique essence of each game while driving downloads and player engagement.

Learn more about our Creative Services and how we help brands elevate their game visuals.

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Challenges

• Translating vibrant game worlds into compelling visual assets: We needed to capture the dynamic energy of My Hero Academia and the charming, whimsical feel of Hay Day.
• Maintaining brand alignment: Ensuring a cohesive visual identity while optimizing for user attention in crowded app stores.
• Creating versatile design elements: Icons, screenshots, and feature graphics needed to effectively highlight key gameplay features while maintaining visual harmony.

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Our Approach

To address these challenges, WAYPOINT deployed a multidisciplinary creative team specializing in game branding and visual storytelling.

The process included:

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Research & Concept Development

We conducted deep dives into the visual and narrative styles of each game to ensure authentic representation. This phase allowed us to understand the target audience, gameplay highlights, and brand aesthetics.

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Visual Asset Creation

For My Hero Academia: The Strongest Hero

• Dynamic app icons featuring iconic characters like Deku, Bakugo, and All Might.
• Screenshot sets highlighting powerful abilities and engaging battles.
• Feature graphics capturing the game’s intense, heroic energy.

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For Hay Day

• Vibrant and playful screenshots showcasing customizable farm elements, cooperative gameplay, and charming in-game events.
• Feature graphics emphasizing the colorful and whimsical nature of the game.

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A/B Testing Insights

WAYPOINT played a pivotal role in refining visual assets based on client-led A/B testing insights. Although the A/B testing was conducted externally, our creative team leveraged the results to optimize app store visuals strategically.

Key adjustments included:

• Enhancing icon designs to boost user click-through rates based on variant performance.
• Refining screenshot sets to emphasize features that resonated most with users during testing.
• Iterating on feature graphics to maximize visual appeal and alignment with user preferences.

This iterative approach, guided by testing feedback, allowed WAYPOINT to deliver assets that aligned with user behavior trends and contributed to improved engagement metrics across app store platforms.

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Brand Alignment

We meticulously adhered to the brand guidelines of Sony Pictures and Supercell, maintaining a cohesive visual identity across platforms.

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Results

• Increased App Visibility: Both My Hero Academia and Hay Day assets stood out in app stores, attracting significant user attention.
• Enhanced User Engagement: Visually appealing and informative screenshots contributed to higher engagement rates.
• Client Satisfaction: Both Sony Pictures and Supercell praised the creativity and effectiveness of the delivered assets.

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Want to see more examples of how we help brands thrive? Check out our Case Studies.

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Key Deliverables

• App Icons: Eye-catching designs tailored to each game’s aesthetic.
• Screenshots: High-quality, engaging sets that highlight gameplay features and user experience.
• Feature Graphics: Bold visuals designed to captivate users at first glance.

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Visual Examples

‍My Hero Academia: The Strongest Hero

• Screenshots showcasing intense battles and unique abilities of Class 1-A heroes.
• Feature graphic featuring Deku and All Might with vibrant energy effects.

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Hay Day

• Screenshots highlighting farm customization, cooperative play, and seasonal events.
• Feature graphic emphasizing the playful and creative atmosphere of the game.

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Explore our Work Portfolio for additional insights.

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Conclusion

By leveraging creativity and deep industry expertise, WAYPOINT successfully delivered impactful app store assets that elevated the presence of My Hero Academia and Hay Day. Our work continues to help clients thrive in the dynamic mobile gaming landscape.

Looking to enhance your game’s presence in app stores? Get in Touch and let’s bring your vision to life.

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FAQs

Why are optimized app store assets important?

Optimized assets help games stand out in crowded marketplaces, attract more players, and increase download rates. Well-designed icons, screenshots, and feature graphics create a strong first impression and effectively showcase the game’s unique appeal.

What types of assets does WAYPOINT create for app stores?

We design high-quality app icons, engaging screenshots, and eye-catching feature graphics. Each asset is carefully crafted to highlight key gameplay elements, maintain brand consistency, and optimize user engagement across different platforms.

How does WAYPOINT ensure brand consistency?

We closely follow brand guidelines while enhancing assets with creative optimizations. By working directly with clients like Sony Pictures and Supercell, we ensure each visual element remains true to the game’s identity while maximizing its impact in app stores.

What impact do better app store visuals have?

Stronger visuals lead to higher visibility, improved engagement, and increased downloads. Well-crafted assets help capture user attention, communicate gameplay effectively, and contribute to better app store performance metrics over time.