Industry Insights

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Our We Happy Few Time Capsule Wins a Game Packaging Clio Award

Celebrate our 'We Happy Few' time capsule winning a Clio Award for game packaging. Discover the innovative design and creative process behind this award-winning collectible.
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Why Video Game Collector’s Editions Are Expensive

Understand why video game collector’s editions are priced higher. Explore factors such as production costs, exclusive content, and the value of limited editions in the gaming market.
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Successful Video Game Marketing Fields in 2018

Explore successful video game marketing strategies from 2018. Discover key tactics and trends that drove success in the gaming industry and shaped effective marketing campaigns.
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The Process of Creating Great Video Game Key Art

Learn the process of creating compelling video game key art. Discover essential steps and design tips to craft eye-catching visuals that capture attention and promote your game.
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Limited Video Game Collector’s Editions Announced!

Announcing new limited video game collector’s editions. Explore the exclusive features and availability of these highly sought-after editions for dedicated fans and collectors.
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Gaming's Newest Upcoming Collector's Editions - March 2018: Far Cry 5, God of War, and Ni no Kuni II: Revenant Kingdom

Discover March 2018’s newest video game collector’s editions, including Far Cry 5, God of War, and Ni no Kuni II. Explore what makes these editions special and their exclusive content.
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Newest Video Game Collector’s Editions – January 2018: Monster Hunter: World, Dragon Ball FighterZ, and Dissidia Final Fantasy NT

Explore January 2018’s latest video game collector’s editions, featuring Monster Hunter World, Dragon Ball FighterZ, and Dissidia Final Fantasy NT. Discover the unique features and exclusive items of each edition.
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Sensor Tower: Mixi, Tencent, and Netflix were 2017’s top grossers in mobile

Discover the top mobile grossers of 2017, including Sensor Tower, Mixi, Tencent, and Netflix. Explore the factors behind their success and their impact on the mobile gaming market.
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Write Your Way To A Successful Video Game Trailer Script

Crafting a compelling video game trailer script is key to success. Learn essential tips and techniques for writing engaging scripts that capture attention and drive interest in your game.
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What Are The Main Methods of Video Game Marketing?

Explore the main methods of video game marketing. Learn about key strategies and tactics used to effectively promote games and engage with target audiences.
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Amazing Things You Ought To Know About Video Game Key Art

Uncover amazing insights about video game key art. Learn essential aspects of creating eye-catching visuals that capture the essence of your game and attract players.
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Important Things To Know About App Screenshots

Learn the important aspects of app screenshots for effective marketing. Discover tips for creating compelling visuals that showcase your app’s features and attract users.
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Happy Holidays from the team at WAYPOINT

Wishing you a creative and happy holiday season. May all your marketing wishes come true.
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3 Ways to Increase Sales at the Point of Purchase

Boost sales at the point of purchase with these three effective strategies. Discover practical tips and techniques to enhance customer experience and drive higher sales.
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Production of CG Videos

Explore the production process of CG videos. Learn about key stages, techniques, and tools used to create high-quality computer-generated visuals for various applications.
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The Best Plastic Materials for Your Collector Edition’s Statues and Figurines

Choose the best plastic materials for collector’s edition statues and figurines. Learn about various materials and their benefits to ensure high-quality and durable collectibles.
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How To Gain A Competitive Edge During Exhibitions

Gain a competitive edge at exhibitions with effective strategies. Discover tips for showcasing your brand, engaging with attendees, and maximizing your presence to stand out.
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Video Game App Icon Design

Master the art of video game app icon design. Learn key principles and best practices for creating eye-catching icons that attract users and enhance your app’s visibility.
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Guide to Understanding a Motion Graphics Package

Understand motion graphics packages with our comprehensive guide. Learn about essential components, design principles, and how to effectively use motion graphics in your projects.
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WAYPOINT at Malibu Wine Safari

At WAYPOINT, we have a fun team activity once a month where we spend some quality time with each other in a different setting.
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TAKEOFF USA is now WAYPOINT

I’m thrilled to let everyone know that we are rebranding from TAKEOFF USA to WAYPOINT.
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2D ANIMATION IN GAME TRAILERS

Explore the role of 2D animation in game trailers. Discover how 2D animation techniques enhance storytelling, engage viewers, and effectively showcase your game’s features.
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How to Leverage Cosplay for Your Video Game Release?

Leverage cosplay to boost your video game release. Discover effective strategies for using cosplay to engage fans, create buzz, and enhance your game’s promotional efforts.
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Giveaway Winner

Last week, we held a giveaway where we asked our customers to participate by answering the following question: What game is known as culprit of the North American Video Game Crash of 1983?
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- You must gather your party before venturing forth -
- What a contradiction a human is -
- Stay a while and listen -
- The thing about happiness is that you only know you had it when it's gone -
- It's dangerous to go alone, take this -
- Wild trainer wants to battle -
- It was just me against the world... and the world had it coming -
- Longing makes the heart grow fonder -
- Rip and Tear -
- It's time to kick ass and chew bubble gum -
↑↑↓↓←→ABA
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Launch demo reel