At WAYPOINT, we have a fun team activity once a month where we spend some quality time with each other in a different setting.

I’m thrilled to let everyone know that we are rebranding from TAKEOFF USA to WAYPOINT.

Explore the role of 2D animation in game trailers. Discover how 2D animation techniques enhance storytelling, engage viewers, and effectively showcase your game’s features.

Leverage cosplay to boost your video game release. Discover effective strategies for using cosplay to engage fans, create buzz, and enhance your game’s promotional efforts.

Last week, we held a giveaway where we asked our customers to participate by answering the following question: What game is known as culprit of the North American Video Game Crash of 1983?

Hey valued clients! WAYPOINT is having a giveaway of one Sphero Star Wars BB-8 Droid from Friday, May 26th – Friday, June 2nd.

Explore four types of trade show booths for experiential marketing. Learn how to choose and design booths that enhance your brand’s presence and engage attendees effectively.

Make your video game collector’s edition stand out with creative strategies. Discover unique ideas and design tips to ensure your edition captivates fans and enhances its appeal.

Discover the benefits of animated explainer videos for your video game or app. Learn how these engaging visuals can simplify complex concepts and attract potential users.

Enhance video game marketing with interactive experiences. Explore innovative methods to engage your audience, create memorable moments, and boost your game’s visibility.

Discover the benefits of small-run press kits for your video game. Learn how to create effective, cost-efficient press kits that make a big impact with limited quantities.

Branding and identity design have many different roles, but together form a recognized image for a company or product.

A company’s visual brand identity must be consistent with its messaging scheme, throughout all of it’s communication materials.

Discover how storyboards can save your video project. Learn how this planning tool helps streamline production, visualize scenes, and ensure a smoother video creation process.

Unlock the secrets of developer diary video production. Learn how to create engaging behind-the-scenes content that highlights your development process and connects with your audience.

Explore the 3D trailer for the Lumines app. Learn how this visually stunning trailer captures the essence of the app and engages viewers with its immersive graphics.

Discover the power of 2D app trailers. Learn how to create captivating 2D trailers that effectively showcase your app’s features and attract potential users.

Recap WAYPOINT’s experience at the FFXIV Fan Festival in Las Vegas.

Understand the difference between video game trailers and sizzle reels. Learn how each format serves distinct purposes in marketing and showcasing your game.

Explore the benefits of CG mobile app trailers. Learn how computer-generated visuals can enhance your app’s presentation, captivate viewers, and drive user engagement.

Explore key principles for designing effective printed materials. Learn tips and techniques to create visually appealing and impactful print designs that enhance your brand's message.

Check out the gameplay trailer for Super Mario Run. See how this engaging trailer showcases the game's features and delivers an exciting preview for fans and players.

Explore the merits of video game CG trailers. Learn why CG trailers are essential for showcasing game visuals, creating hype, and engaging audiences with high-quality graphics.

Master the art of product photography. Discover techniques and tips for capturing high-quality images that enhance your product's appeal and boost its market presence.