About

MARKETING, mightily infused with video game and pop culture

Located in sunny Los Angeles, WAYPOINT is an award-winning video game creative agency that’s equipped to handle all Marketing Art and Collectible projects from start to finish.
With a passion for visual impact and rich experience WAYPOINT has over a decade of video game marketing assets under the belt making our campaigns resonate with passionate fans. We work on collectible items, video production, animation, live action, graphic design, key art, packaging, digital solutions, branding, promotional items, websites, and more. We’re a friendly group that’s passionate about what we do, and work in close collaboration with your development or marketing teams to deliver results. In 2018 we grew and began offering full 360 and strategy services. As Joe has a habit of saying: When your account manager isn’t emailing you back or your cousin couldn’t manage to finish the artwork, you’ll wish you had called WAYPOINT.

Our Work

Our Work

Check out our bag of tricks

Services

Services

More gadgets than batman's utility belt

Game Development

We are experts in mobile games made with Unity. We build architectures to scale.

Creative Services

With a passion for visual impact and rich experience, WAYPOINT works on all Marketing Art

E-Commerce

Extending your reach and delighting your fans with special items. E-shops, fulfillment, POP, product design, taxes and compliance.

Marketing (Coming Soon!)

Comprehensive marketing services for indies. Strategy, media planning/buying, publishing services, product management, consumer research, and testing.

Collectibles

Making your IP come to life through collector’s editions, press kits, swag, store merch, and backer rewards.

Experiential

Creating experiences for brands through events, digital activations, booths, fan days, and more.

Testimonials

About the project, it is highly praised by our team. The licensor passed the project in one week without giving any improvement guidance, which is never heard of before, considering the Japanese company is known as the most strict license provider in the world. 

Oasis Games

Thanks for your efforts on behalf of the UK team, I think the logo represents the game really well and will look great in the various executions

505 Games

These are looking great.  I think the Premium Edition statue is probably the best one I’ve ever seen.  Excellent work. The biggest challenge is picking the best angle because there are so many!

Sony Playstation

Quick email to tell you that the controllers have met a very big success with the teams and the studio. Everyone and I, the first one, found the rendering very qualified. Well done!

Warner Bros. Entertainment

This made my adrenaline rush and makes me want to play the game. Nicely done!!!

TriplePoint PR

This is SO exciting! Thank you for pulling off miracles in such a short amount of time.  I am honored to be the one presenting this to Chairman Wang tomorrow.  Just brilliant!!  I hope you enjoyed working with us as much as we have with you - as we are looking forward to many projects together!!

Thinkwell

As you may have noticed, Whac-A-Mole was featured by Apple today in the Games and Kids categories. We all really appreciate everything your team does for us. Please extend my thanks to the designers who worked on the screenshots, feature art and the trailer. Thank you all very much for being great partners!

Mattel

a! awards WAYPOINT with the Award for Excellence in Design for their work in the video game industry.

a!

Let's talk about getting people talking

Let's talk about getting people talking