Case Study – Influencer Kit

What is influencer marketing? Influencer marketing is a form of marketing that targets specific people (or types of individuals) rather than the target market as …

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Case Study – Influencer Kit

What is influencer marketing? Influencer marketing is a form of marketing that targets specific people (or types of individuals) rather than the target market as …

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Logistics Shipping and Customs Guide

What are logistics? What are “logistics”? In short, it is the business of transporting freight cargo, whether by ground, air, or sea travel. When working …

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Brand New Video Game Collector’s Editions Available this March

March is here and this year it’s a month full of great game releases. Devil May Cry 5, Tom Clancy’s The Division 2, and Sekiro: …

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A Music Licensing Guide for Entertainment Agencies

Music licensing can be tricky, but the WAYPOINT blog is here to break down common terms, procedures, and misconceptions about licensing audio tracks for your …

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Our We Happy Few Time Capsule Wins a Game Packaging Clio Award

This year, the annual Clio awards recognized many achievements in the game industry. The Clio Awards was founded in 1959 to celebrate advancements in advertising …

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Hiring for Fashion Apparel and Merchandise Designer

WAYPOINT is currently hiring for a Fashion Designer for apparel and merchandise. You can read more below or check out our careers page here. DESCRIPTION We …

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Becoming a Creative Director at a Video Game Marketing Agency

WHAT DOES A CREATIVE DIRECTOR DO? The creative director for a video game marketing agency is a tough job. They direct the overall vision for …

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Successful Video Game Marketing Fields in 2018

Video Game Industry Market Value 2018 And Beyond Remember being a kid and ignoring your parents’ concern over the amount of time you spent playing …

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The Process of Creating Great Video Game Key Art

Why Your Video Game Needs Great Key Art to Stop Shoppers in Their Tracks. When you peruse Netflix to find a new show to binge, …

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Why Video Game Collector’s Editions Are Expensive

Break the Bank or Break the Habit?  Sixty dollars is a pretty arbitrary number – not a huge amount, but still a decent enough chunk …

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