With the rise of online streamers, unboxing videos, and viral social media, creating an influencer kit for your next project can be an effective tool to get your brand to the most possible viewers. In winter 2019, we created a holiday themed influencer box for The Pokémon Company International following the launch of Pokémon Sword and Pokémon Shield for the Nintendo Switch. The newest addition in the franchise also meant new additions to the popular Pokémon Trading Card Game. Our influencer kit included multiple exclusive trading card sets, a custom box, plushies, stickers, and enamel pins. The star of the kit was a custom advent calendar, with each compartment containing an entire booster pack of Pokémon cards. Not only did we handle the manufacturing and assembly of the influencer kit, but we also organized the shipping logistics so that all worldwide recipients received them shortly before the holiday season. It is vital to reach out to influencers with the most reach in your brand’s community.
