WAYPOINT designed the PUBG RONDO Influencer Kit Puzzle Box to offer an engaging and interactive experience, immersing influencers in the game’s universe through a series of creative challenges. This press kit was crafted to enhance the unboxing process with a narrative-driven adventure.
The kit features a realistic wooden military crate, marked with custom paint and flammable warnings, and secured with a lock that requires a mini-metal crowbar to open. Inside, influencers discover a shipping manifest and Field Manual that guide them through a sequence of puzzles and unlocks. The crate includes additional locked elements such as a vintage ammo box and a mini safe.
As influencers progress, they encounter Chinese fireworks and munition boxes containing pieces of a diorama and clues for further challenges. The final stage involves solving a decoder puzzle found in the ammo box, which reveals the combination to unlock the diorama's base. The completed diorama, featuring Alpha and Beta in a dramatic face-off, is illuminated with LED lighting to highlight the PUBG blue-zone mechanic, enhancing the overall immersive experience.
WAYPOINT’s expertise in creating thematic and interactive promotional materials is exemplified by this detailed press kit, designed to captivate and engage influencers while reinforcing the PUBG brand.