Bandai Namco recently launched their new interactive drama survival horror video game series, The Dark Pictures Anthology. The first entry in the series is Man of Medan. To build anticipation for this title, they teamed up with our video game marketing agency in Los Angeles to create swag merchandise. This included two versions of printed t-shirts, his and hers logo printed jackets, and custom enamel pins with packaging. The t-shirts included two graphics featuring the decision-based nature of the game. The high quality jackets were series-based, and had the name of the series printed on the breast. The custom enamel pin featured raised lettering, and packaging featuring the game and company logos.
