WAYPOINT can utilize all of its skills to develop an integrated marketing campaign for your video game. This can include anything from social media videos, cosplay weapons for conventions, animated GIFs, swag and giveaways, printed materials, and more. An integrated game marketing campaign ensures your video game is seen by a large range of consumers and allows you to explore several different marketing options. Our Shadowverse campaign included everything from media content to a replica cosplay sword. When planning out your video game marketing campaign, WAYPOINT will consider which media and collectibles best meld together to promote your title.
