Creating a video game special edition is hard enough, but distribution is another hurdle on its own. WAYPOINT designed, produced, and distributed a time capsule collector’s edition for Gearbox’s new title, We Happy Few. We included several themed collectible items that tied into the game’s 1960’s horror aesthetic. This included a vinyl soundtrack, propaganda posters, a plexi sign lamp, bobby mask, alarm clock, handbook, and sticker set. Once the time capsule was completed, we set up an online e-commerce shop. We processed orders and handled the shipping logistics for getting the collector’s edition from the warehouse to every fan’s front door.
